Project Description
America’s Forests with Chuck Leavell delves into the expanse of our nation’s woodlands, encompassing both public and private domains. Through a variety of narratives, we showcase the indispensable role forest habitats play in fostering the prosperity and economic vitality of communities throughout the country.
We honor America’s forests and champion their responsible stewardship. Additionally, we’ve crafted a communication initiative centered around a PBS documentary series and extensive social media engagement, aimed at raising awareness and fostering appreciation for these vital ecosystems.
We showcase individuals who exemplify a deep love for the forest, spanning from architects to artists, and from climbers to carpenters.
Project Requirements
- Develop a personality, brand voice, and brand story for the non-profit
- Create an esthetically pleasing, attention getting website
- Increase public awareness of their philanthropic activities
- Improve user experience and make information more accessible
- Drive traffic, engage prospects and encourage new donors and partners
Project Results
Planet Media created a new website that showcases America’s Forests with Chuck Leavell philanthropic activities into the expanse of our nation’s woodlands, encompassing both public and private domains.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
