Project Description
Charlatte, a member of the Fayat Group of companies, has factory operations in Brienon, France; Bluefield, Virginia; and Crawley, West Sussex, United Kingdom.
Charlatte is the leading manufacturer of battery powered electric airport ramp vehicles throughout Europe and the United States. Products include a wide range of AC and DC powered baggage tractors, belt loaders, maintenance utility carriers, aircraft push-back tractors, and smaller tractors used for other industrial applications.
Visit the website at https://charlatteamerica.com/
Project Requirements
- Develop a personality, brand voice, and brand story for the company
- Create an esthetically pleasing, attention getting website
- Increase public awareness of their battery powered electric airport ramp vehicles throughout Europe and the United States
- Improve user experience and make their electric airport vehicles more accessible to the airline industry
- Drive traffic, engage prospects and generate new aviation customers
Project Results
Planet Media created a new website that showcases their high-end, battery powered electric airport ramp vehicles throughout Europe and the United States.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, Expression Engine development, search engine optimization, usability, and website testing.
