Project Description
Based in Denver, Colorado, Choose Outdoors is a non-profit organization with a mission to foster unity among the diverse stakeholders of our public lands. Our focus lies in advocating for and safeguarding access, utilization, and the long-term sustainability of outdoor recreation on these cherished lands.
Bruce Ward, President of Choose Outdoors, serves as the Executive Producer of “America’s Forests with Chuck Leavell.” This television series, showcased on PBS stations nationwide, and its accompanying public engagement campaign, are dedicated to honoring the richness of our nation’s forests. Through insightful exploration, the program delves into a variety of pressing topics, showcasing the multitude of benefits, opportunities, and innovations present in America’s forests.
Project Requirements
- Develop a personality, brand voice, and brand story for the non-profit
- Create an esthetically pleasing, attention getting website
- Increase public awareness of their mission to foster unity among the diverse stakeholders of our public lands
- Improve user experience and make products more accessible
- Drive traffic, engage prospects and generate support and donations
Project Results
Planet Media created a new brand and website that advocates for and safeguarding access, utilization, and the long-term sustainability of outdoor recreation on these cherished lands.
