Project Description
Orgarium is a quaint organic farm nestled 30 kilometers outside of metro Barcelona cultivating certified organic vegetables exclusively for their CSA Farm Share members. You can find their produce available year-round at the Barcelona East Farmers Markets every Saturday, as well as at their Farm Store on-site. Additionally, they supply local restaurants and natural food stores. Swing by their store any day of the week, as we’re open from 9am to 7pm, offering our fresh harvests straight from the fields.
Their organic farming is a method of agricultural production that excludes the use of synthetic substances, such as pesticides, synthetic medicines or fertilizers, and genetically modified organisms.
Their organic farmers rely on a whole ecosystem to keep pests under control, where animals like beetles and birds feed on pests such as aphids and slugs.
Orgarium approached our European office to redesign its brand and website with a more modern look and feel that more closely conforms to its new mission statement.
Project Requirements
- Develop a personality, brand voice, and brand story for the farm
- Create an esthetically pleasing, attention getting website
- Increase public awareness of their organic farm and brand
- Improve user experience and make products more accessible
- Drive traffic, engage prospects and generate new customers
Project Results
Planet Media created a new brand and website that showcases their high-end organic produce, increased public awareness of their brand, and strengthened their position in the local farm community.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
