Project Description
Animal Cancer Foundation (ACF) is a 501(c)(3) organization dedicated to finding a cure for cancer by funding research in, and increasing public awareness of, comparative oncology (the study of naturally occurring cancers in pets and people). Today, ACF is the leading philanthropic organization committed to funding and accelerating comparative oncology research to find a cure for the millions of pets and people affected by cancer.
Planet Media’s job was to accurately convey ACF’s image in a way that was accessible and memorable. Our team’s expertise provided website design solutions that communicate the impact of the organization, inform the public of the issues around cancer, and provoke a response — resulting in a powerful brand. Our team’s goal was to ensure that their website performed at a level that exceeded their expectations.
Project Requirements
- Design a world-class, attention-grabbing website that was representative of ACF’s mission and vision, target audience, and long term strategic objectives.
- Develop an aesthetically pleasing website that communicates their commitment to finding a cure for cancer by funding research and increasing public awareness of comparative oncology.
- Create a website that educates the public about ACF’s philanthropic mission to fund research and find a cure for the millions of pets and people affected by cancer.
Project Results
Planet Media created a new website that showcases their dedication to finding a cure for cancer by funding research in, and increasing public awareness of, comparative oncology in pets. We increased public awareness of their brand, and strengthened their position in the philanthropic community.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
