Project Description
Ark’s Pet Grooming is an eco-friendly pet grooming salon that offers services in harmony with our planet, while maintaining the dignity of our four-legged friends, dogs and cats alike. Natural and organic products are used in conjunction with green, eco-friendly alternatives, and sustainable building upgrades. Ark’s Pet Grooming prides itself in offering a warm environment to create happy, clean, AND green pets.
Planet Media sought to interpret and convey Ark’s Pet Grooming salon persona in a way that uniquely appealed to eco-conscious pet owners. Our team’s experience allowed us to provide a brand and website design that communicated the importance of green pet ownership– resulting in an effective, seamless brand. Our goal was to ensure that Ark’s Pet Grooming website performed at a level that exceeded their expectations.
Project Requirements
- Create a top class, attention-getting website that was representative of Ark’s Pet Grooming’s mission to bring responsible, green pet grooming to their target audience in line with their long-term marketing objectives.
- Develop an aesthetically pleasing website that communicates their commitment to only using natural and organic products on pets while incorporating eco-friendly alternatives, as well as incorporating sustainable salon upgrades.
- Design a brand and website that educates the public about the salon’s mantra to create happy, clean, and green pets.
- Improve user experience and make services more accessible
- Drive traffic, engage prospects and generate new customers
Project Results
Planet Media created a new brand and website that showcases their eco-friendly pet grooming services and products, increased public awareness of their brand, and strengthened their position in the local community.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
