Project Description
A two-time James Beard Foundation award-winner, Chef Art Smith is a familiar face on the national food scene. With restaurants in Naples, Orlando, Chicago, Atlanta and Washington, D.C. Television viewers know him from the “Today” show, “BBQ Pitmasters” and “Top Chef Masters” This sixth-generation Floridian was Oprah Winfrey’s personal chef for 10 years and was the personal chef for two of Florida’s governors.
Planet Media set out to convey the scope of Chef Art’s restaurant empire across the country in an impactful way. We wanted to showcase his amazing food and celebrity chef status, as well as promote his latest cookbook, “Art Smith’s Healthy Comfort.” Our team’s experience provided Chef Art with a web design that informed and impressed – resulting in seamless brand representation. The Planet Media team delivered a website that performed at a level that exceeded Chef Art’s stringent expectations.
Project Requirements
- Design a website to reflect Chef Art’s singular style of restaurants and celebrity status as well as his commitment to educate children on cultural diversity, nutrition, and physical well-being through cooking and the arts.
- Develop an aesthetically pleasing website that conveys Chef Art’s commitment to elevating southern food and engage with foodies and fans alike.
- Create a world-class, attention-getting web presence that is representative of Chef Art’s vision, target audience, and long-term marketing objectives.
- Improve user experience and make information more accessible.
- Drive traffic, engage prospects and generate new customers.
Project Results
Planet Media created a new website that showcases the scope of Chef Art’s restaurant empire across the country, increased public awareness of their brand, and strengthen their position in the national market.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
