Project Description
Rioja is located in Denver, Colorado and is a James Beard award-winning restaurant featuring a menu inspired by Mediterranean culture featuring local and seasonal products. Passion, creativity, and attention to detail are the engines that drive this restaurant. Executive Chef/Owner Jen Jasinski leads the team at Rioja. Chef Jen has made multiple appearances on the Food Network, earning her the status of a renowned celebrity chef.
Our mission was to portray the restaurant’s cuisine, ambiance, and fine dining experience in a unique and memorable way. We wanted to showcase Chef Jen’s amazing food, her celebrity status, and well-earned reputation as one of Denver’s top chefs. Our experience allowed us to provide Rioja with a web design solution that accurately informs potential clientele — resulting in a seamless brand. We set out to ensure that their website performed at a level that exceeded their expectations.
Project Requirements
- Develop a personality, brand voice, and brand story for the restaurant
- Create an esthetically pleasing, attention getting website
- Increase public awareness of their James Beard award-winning restaurant
- Improve user experience and make products more accessible
- Drive traffic, engage prospects and generate new customers
Project Results
Planet Media created a new website that showcases their James Beard award-winning Mediterranean restaurant, increased public awareness of their cuisine, and strengthened their position in metro Denver.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
